Email & Newsletter Resonance Optimization
mymuesli faced declining customer retention rates and needed to understand which newsletter content would resonate most with their target audience. The challenge was to identify the right messaging, timing, and content structure that would keep customers engaged and reduce churn rates.
Step-by-step process
- Upload different newsletter designs and copy variations to RSN8
- Run resonance analysis against your target personas using the Resonance Analysis feature
- Compare scores across Emotional Resonance, Visual Appeal, and Benefit Clarity dimensions
- Implement the highest-scoring variations in your email campaigns
Result
After this optimization, you can launch your email campaigns with confidence knowing they will resonate well with your targeted audience.
Ready to optimize your own email campaigns? Book a demo call to see how RSN8 can improve your email resonance.
Read full case study Development Roadmaps Market Needs Alignment
A SaaS company wanted to ensure their product development roadmap reflected the most pressing needs of their target customers. The challenge was to validate which planned features and improvements would truly resonate and drive adoption, before investing significant resources.
Step-by-step process
- Set up focus group discussions with multiple customer personas using the Focus Group Discussion feature
- Present different roadmap scenarios and ask for feedback
- Have personas rank planned features by urgency and value (nice to have, must have, real value driver)
- Discuss which improvements would drive the highest adoption and willingness to pay
- Get detailed insights on why certain roadmap items matter most to their business goals
Result
After this validation process, you can finalize your development roadmap with confidence knowing it's aligned with real market needs and will resonate well with your targeted audience.
Ready to validate your own development roadmap? Book a demo call to see how RSN8 can help you build what customers actually need.
Read full case study Video Ad Engagement Optimization
A consumer brand needed to maximize engagement and conversion rates for their video advertising campaigns. The challenge was to identify which video elements, hooks, and CTAs would resonate most with their target audience while maintaining high engagement throughout the entire video duration.
Step-by-step process
- Upload different video ad variations to RSN8
- Run video analysis to track engagement over time for each persona using the Video Analysis feature
- Identify drop-off points and weak hooks in your current videos
- Test improved versions with stronger openings and clearer CTAs
- Compare moment-by-moment engagement scores to select the best performing version
Result
After this optimization, you can launch your video ads with confidence knowing they will maintain high engagement and resonate well with your targeted audience throughout the entire viewing experience.
Ready to optimize your own video ads? Book a demo call to see how RSN8 can improve your video engagement.
Landing Page Conversion Optimization
A SaaS company needed to improve their landing page conversion rates to maximize lead generation from their marketing campaigns. The challenge was to identify which headlines, value propositions, and visual elements would resonate most with their target personas and drive higher conversion rates.
Step-by-step process
- Upload different landing page variations with varying headlines, CTAs, and visual layouts to RSN8
- Run resonance analysis to score each version across Emotional Resonance, Visual Appeal, Values & Beliefs Fit, Benefit Clarity, and Message Tone using the Resonance Analysis feature
- Compare scores to identify the highest-performing elements
- A/B test the optimized version against the original to validate improvements
Result
After this optimization, you can launch your landing pages with confidence knowing they will resonate well with your targeted audience and drive higher conversion rates.
Ready to optimize your own landing pages? Book a demo call to see how RSN8 can improve your conversion rates.
TikTok Reels Viral Potential Optimization
A lifestyle brand wanted to maximize the viral potential of their TikTok reels to increase brand awareness and engagement. The challenge was to create content that would hook viewers immediately, maintain engagement throughout the short video, and encourage shares and follows from their target Gen Z audience.
Step-by-step process
- Upload different reel variations with varying hooks, music, and visual elements to RSN8
- Run video analysis to track engagement spikes and drops throughout each video using the Video Analysis feature
- Identify which hooks and content elements generated the highest sustained engagement
- Test improved versions with stronger openings and better pacing
- Compare engagement curves to optimize for maximum retention and viral potential
Result
After this optimization, you can launch your TikTok reels with confidence knowing they will hook viewers immediately and maintain high engagement throughout, maximizing their viral potential with your targeted audience.
Ready to optimize your own TikTok content? Book a demo call to see how RSN8 can boost your viral potential.
Instagram Stories Engagement Optimization
A fashion brand needed to increase engagement and completion rates for their Instagram Stories to drive more traffic to their website and boost sales. The challenge was to create story content that would capture attention immediately and keep viewers engaged through the entire story sequence.
Step-by-step process
- Upload different story variations with varying visual styles, text overlays, and pacing to RSN8
- Run video analysis to track moment-to-moment engagement and text readability scores using the Video Analysis feature
- Identify which visual elements and text styles generated the highest engagement
- Test improved versions with better text contrast and more engaging visuals
- Compare completion rates and engagement curves to select the best performing story format
Result
After this optimization, you can launch your Instagram Stories with confidence knowing they will capture attention immediately and maintain high engagement throughout, resonating well with your targeted audience.
Ready to optimize your own Instagram Stories? Book a demo call to see how RSN8 can boost your story engagement.
LinkedIn Posts Professional Engagement Optimization
A B2B consulting firm needed to increase engagement and thought leadership visibility on LinkedIn to generate more qualified leads. The challenge was to create professional content that would resonate with their target decision-makers and industry professionals while standing out in the competitive LinkedIn feed.
Step-by-step process
- Upload different post variations with varying headlines, professional tone, and value propositions to RSN8
- Run resonance analysis to score each version across Emotional Resonance, Values & Beliefs Fit, Benefit Clarity, and Message Tone using the Resonance Analysis feature
- Identify which professional messaging and industry insights generated the highest resonance scores
- Test improved versions with stronger thought leadership positioning
- Compare engagement predictions across different professional personas to select the best performing content
Result
After this optimization, you can launch your LinkedIn posts with confidence knowing they will resonate well with your targeted professional audience and drive higher engagement and lead generation.
Ready to optimize your own LinkedIn content? Book a demo call to see how RSN8 can improve your professional engagement.
Packaging Design Shelf Appeal Optimization
A consumer goods company needed to redesign their product packaging to stand out on crowded retail shelves and increase purchase intent. The challenge was to create packaging that would immediately catch the eye of their target consumers while clearly communicating the product's value proposition and brand positioning.
Step-by-step process
- Upload different packaging design variations with varying colors, typography, imagery, and messaging to RSN8
- Run resonance analysis to score each version across Visual Appeal, Emotional Resonance, Values & Beliefs Fit, and Benefit Clarity using the Resonance Analysis feature
- Identify which visual elements and messaging generated the highest shelf appeal scores
- Test improved versions with stronger visual hierarchy and clearer value propositions
- Compare resonance scores across different consumer personas to select the best performing design
Result
After this optimization, you can launch your packaging designs with confidence knowing they will stand out on shelves and resonate well with your targeted audience, driving higher purchase intent.
Ready to optimize your own packaging design? Book a demo call to see how RSN8 can improve your shelf appeal.
Product Features User Resonance Prioritization
A SaaS product team needed to prioritize which features to develop next based on actual user needs and willingness to pay. The challenge was to move beyond internal assumptions and get direct feedback from their target users about which features would provide the most value and drive the highest adoption rates.
Step-by-step process
- Set up a focus group discussion with multiple user personas using the Focus Group Discussion feature
- Ask personas to brainstorm features they'd like to see in the product
- Have personas rank features by importance (nice to have, must have, real value driver)
- Discuss willingness to pay for different feature sets
- Get detailed feedback on why certain features matter most to their workflows
Result
After this discussion, you can prioritize your feature development roadmap with confidence knowing it's based on real user needs and will resonate well with your targeted audience.
Ready to prioritize your own product features? Book a demo call to see how RSN8 can help you build what users actually want.
Campaign Ideas Audience Resonance Brainstorming
A marketing team needed to generate fresh campaign ideas that would resonate with their target audience and drive engagement. The challenge was to move beyond internal brainstorming and get direct input from their target personas to identify the most compelling campaign concepts and messaging approaches.
Step-by-step process
- Set up a focus group discussion with multiple target personas using the Focus Group Discussion feature
- Ask personas to brainstorm campaign ideas and themes they'd find most engaging
- Have personas rank the ideas by appeal and relevance (nice to have, must have, real value driver)
- Discuss which messaging approaches and creative directions would resonate most
- Get detailed feedback on why certain ideas work better than others
Result
After this brainstorming session, you can develop your campaign concepts with confidence knowing they are grounded in real audience insights and will resonate well with your targeted audience.
Ready to brainstorm your own campaign ideas? Book a demo call to see how RSN8 can help you create campaigns that truly resonate.
Copywriting Audience Resonance Enhancement
A digital marketing agency needed to improve the effectiveness of their client's ad copy and marketing messages to increase click-through rates and conversions. The challenge was to create copy that would resonate with specific target audiences while maintaining brand voice and driving desired actions.
Step-by-step process
- Upload different copy variations with varying headlines, value propositions, and call-to-actions to RSN8
- Run resonance analysis to score each version across Emotional Resonance, Values & Beliefs Fit, Benefit Clarity, and Message Tone using the Resonance Analysis feature
- Identify which messaging and tone generated the highest resonance scores for each target persona
- Test improved versions with stronger emotional hooks and clearer benefits
- Compare resonance scores to select the most effective copy variations
Result
After this optimization, you can launch your copywriting campaigns with confidence knowing they will resonate well with your targeted audience and drive higher engagement and conversions.
Ready to optimize your own copywriting? Book a demo call to see how RSN8 can improve your message resonance.
Out-of-Home Ads Maximum Impact Optimization
A retail brand needed to optimize their billboard and transit advertising campaigns to maximize brand awareness and foot traffic to their stores. The challenge was to create outdoor ads that would capture attention quickly from passing commuters and pedestrians while clearly communicating their brand message and driving store visits.
Step-by-step process
- Upload different billboard and transit ad variations with varying visual elements, headlines, and brand messaging to RSN8
- Run resonance analysis to score each version across Visual Appeal, Emotional Resonance, Values & Beliefs Fit, and Benefit Clarity using the Resonance Analysis feature
- Identify which visual elements and messaging generated the highest impact scores for quick recognition
- Test improved versions with stronger visual hierarchy and clearer brand positioning
- Compare resonance scores across different commuter and pedestrian personas to select the best performing design
Result
After this optimization, you can launch your out-of-home ads with confidence knowing they will capture attention immediately and resonate well with your targeted audience, driving higher brand awareness and foot traffic.
Ready to optimize your own out-of-home ads? Book a demo call to see how RSN8 can maximize your outdoor advertising impact.
