RSN8

Solutions

From first idea to finished asset: know what lands before you ship.

From campaign direction to a single post, RSN8 simulates upfront how your audience reacts. Within minutes you see what works and what to improve.

Posts & everyday content

Zero budget for weak creatives.

Even where an A/B test is possible: why send half your reach to the weaker variant? A test lives on two strong options. Sort out the total failures beforehand and only enter what has substance.

Modules used

  • Text Analysis
  • Design Analysis

The optimization validated at mymuesli was exactly this kind of case: a recurring email flow.

Read the mymuesli case study →

Design analysis

Instagram post

Tested drafts

  • “Breakfast that fits you”Strong
    84
  • “Your morning, your mix”Strong
    77
  • “Just eat yourself happy”Weak
    36
TakeawayBoth strong drafts open on a real everyday moment. The weak one leans on the product shot.

Video content

Know when it gets boring.

Video production is expensive, and attention often drops in exactly the seconds nobody sees beforehand. Find the weak spots in the edit before the video goes live.

Modules used

  • Video Analysis

Video analysis

Product film, 45 sec.

HookProblemProductCTA
Hook4/5
Pacing2/5
Audio3/5
Narrative4/5
CTA4/5
Drop-offAttention drops from second 24: the product tour runs about five seconds too long.

Campaigns & concepts

Validate the theme before you invest time.

The whole budget hangs on the campaign concept, long before the first creative exists. That direction can't be tested live and can barely be undone. Check message, problem relevance, and differentiation while changing still costs nothing.

Modules used

  • Concept Testing
  • Brainstorming

After simulated audience feedback, Save the Children changed its campaign theme.

More in the case studies →

Concept testing

Generation Z

What do you think about an appeal built around one child's story instead of overall figures?

Concept dimensions

  • Emotional resonance90
  • Problem relevance70
  • Benefit clarity57
  • Differentiation38
  • Believability62

Individual results

Lena, 2282%Jonas, 2671%Aylin, 1954%+7
ImproveThe story lands, but differentiation is thin: pair the child's story with a concrete result no other appeal shows.

Print & out-of-home

Feedback even where there's no analytics.

A poster or an ad gives you no click rate and no A/B panel. Print could technically be tested, but it's expensive and slow. Out-of-home can't be tested at all. Get an honest verdict from your audience before it goes to print.

Modules used

  • Design Analysis
  • Text Analysis

Where testing was possible, the prediction held: at mymuesli the simulated reaction matched the later A/B result.

Read the mymuesli case study →
72%

Resonance score

Target groups

  • Commuters, 30–4584%
  • Students, 18–2572%
  • Best agers, 55+59%
WorksThe visual holds up from a distance and in passing.
WeaknessThe benefit only comes across on a second look.
ImproveCut the headline to one message that lands in three seconds.

Presentations

In front of an audience, you get one shot.

A keynote or a pitch has to land the first time. There's no second take and no A/B test before the stage. Test your slide deck upfront and see how the message and structure land with the audience.

Modules used

  • Presentation Analysis

Presentation analysis

Pitch deck

Resonance per slide

  1. 1Intro
    82
  2. 2Problem
    88
  3. 3Solution
    79
  4. 4Demo
    74
  5. 5Market
    48
  6. 6Ask
    81
Weakest pointSlide 5 "Market" drops off: too many numbers without a clear statement. Condense it to one core message.

Focus groups

A direct line to your audience, whenever you want.

Sometimes you have nothing to test yet. You have a question. Discuss it directly with personas from your audience, with live follow-ups and no recruiting or expensive focus group.

Modules used

  • Brainstorming

RSN8 uses simulated focus groups itself to prioritize its own product roadmap.

Focus group

New packaging design

  • Moderator

    What would make you overlook the new packaging on the shelf?

  • Katrin, 42

    It looks premium, but I don't recognize the brand at first glance. The logo is too small for me.

  • Deniz, 29

    I'm missing what's inside on the front. I don't turn packages around in the store.

Suggested follow-ups

  • Which element do you notice first?
  • What would need to be on the front?

Audience & process

Your personas live in PowerPoint. Wake them up.

Market research often ends up as a hundred-page PDF nobody opens again. RSN8 turns it into something you work with every day: target groups modeled on German population data, with personas you can question one on one or as a whole group. You get to know your audience for real, and the whole team starts thinking harder about who they want to reach.

For SWR, RSN8 operationalized nine market-research personas as AI agents.

Read the SWR case study →

Target group

Curious

Audience in numbers

Age
20%18–29
45%30–49
25%50–64
10%65+
Interests
34%Regional
28%News
22%Culture
16%Sport
Talk to Sabine, 58Talk to Thomas, 51+7
Ask all 9 AI personas

See what you can improve before launch.

Book a call. Using one of your creatives, we'll show you how your audience reacts.

Or write to us directly: [email protected]